WWDMagic Brand: Betsey Johnson

(Image: Elle)

I received an email a week or so ago that invited me to join a contest to attend the WWDMAGICWEEK tradeshow in Las Vegas this August. The rules are: find a favorite brand on the list and make a blog post about them. Scrolling through the list, the name that easily popped out at me was Betsey Johnson. While some people now think of the brand as the one that went bankrupt, I still see a fun and flirty brand that has picked itself up from the ashes. With collections (the above being one of my favorites) still being shown down the runway, and a new show on Style Network, Betsey is not slowing down. I guess you could say I am a loyal follower of Betsey. In fact, she was one of the first brands I followed on Twitter. What's really cool is that she followed me back!! (Score +100 for me!)

 

With an iconic image that started back in the late '70s, Betsey Johnson has trademarked herself into the fashion industry. We can't forget the signature cartwheel she does after every show. That is probably what is so memorable about her for me, that even though she may be older, she's still young at heart. I like a designer that doesn't take themselves too seriously. Fashion is supposed to be fun and with her collections, you can be fun and sexy at the same time. Her collections range from quirky to whimsical. She has invested in baby-doll dresses, floral sequined jackets, and striped rompers. Her accessories are some of my absolute favorites: I own two purses, a wallet, and even some jewelry. They can add a perfect addition to any wardrobe, and make you feel glamorous.

 

 

With such an iconic brand, I can only hope that she'll be around for several more years to come. I, for one, would love to see what she has in store next!

　

Always,

Mostly Lisa